Who Says – A Simple Technique to Give Your Business Presentations More Impact

If you’re telling stories in a business setting, add more impact to your presentation by telling some stories in first person (“I”), some stories in second person (“You”), and some stories in third person (“He, She, or They”).

Knowing which voice to use in what setting is the key to being successful with this technique. How do you decide? It all depends on what you’re trying to communicate.

o First-Person Storytelling

Telling “I” stories is a good way to build rapport with your audience. First-person stories, including personal experiences of failures and lessons learned as well as successes, are very powerful ways to communicate your message.

Use a story about yourself to demonstrate that you understand what your audience is feeling, what doubts or fears they may be wrestling with; what disappointments they’ve endured; what hopes they harbor; and what dreams they aspire to.

o Second-Person Storytelling

Use second-person language to communicate empathy, create a sense of urgency, and invite participation. Telling a story that addresses your audience directly is the verbal equivalent of walking with someone hand-in-hand.

“You” is the most powerful word in the English language for a storyteller, because the story immediately becomes the listener’s or reader’s story. And once they’ve claimed the story as their own, they aren’t likely to let go of it.

o Third-Person Storytelling

Third-person stories are great for establishing and building credibility.

Use of the third-person often conveys a sense of authority, which is one reason why good case studies — problem/solution stories — are so compelling.

Another reason to use the third person is to help make difficult or complex ideas easier to understand without diluting their importance. Imbuing an important but otherwise dry or technical explanation with some human interest makes it much more likely your audience will retain what you’ve said.

Clear communication is the only way to guarantee your good ideas are heard. Knowing the best way to present this communication helps ensure your ideas are not only heard but remembered.

Audi to Present Five Vehicles at the 17th AMI Leipzig

Audi, luxury unit of Volkswagen and recipient of quality VW auto components like VW wipers— is going to unveil five remarkable vehicles starting April 13 to April 22 at the 17th Auto Mobil International (AMI) which will be held at the new exhibition centre in Leipzig. These five vehicles are the following: Audi A5 and S5, Audi Q7 4.2 TDI and the eco-friendly Audi A3 1.9 TDI e and A4 2.0 TFSI e.

The said five vehicles will be the main attraction at the Audi press conference with Jorg Felske, Head of Sales Germany at Audi AG, at the AMI press day in Leipzig. For the debut of the Audi A5, a very special presentation is being prepared to showcase the success of the acclaimed Audi design language and thrilling driving dynamics combined with the generous refinement with the brand’s characteristic quality and sophistication.

The progressive design has been perfected in the A5 to ensure that its appearance is both dynamic and elegant. Its powerful FSI and TDI engines together with it’s entirely newly developed high-precision suspension, innovative, luxury-class equipment features place the A5 to the level of a modern grand tourer.

The Audi S5 completes the new model line with its supreme levels of sportiness. Its super extreme V8 FSI engine provides it with a dynamic edge that highlights its athletically accentuated design.

The A3 and A4 which are the latest additions to the Audi’s model lines will also be making their maiden German motor show debut. The A3 1.9 TDI e and A4 2.0 TFSI e are commended for the way they transform fuel into a propulsive energy. Audi’s proficiency in the field of direct injection technology results to powerful propulsion and a high degree of efficiency.

In addition, the A3 has been provided with the higher transmission ratios for 3rd to 5th gear while the A4 models are equipped with a manual gearbox with an additional, high-ratio 6th gear. The engine electronics have also been tuned to enhance fuel consumption. The rest of the new versions offer great everyday utility and provide a means of economical transport.

Further enhancements of these models allow customers to make use of fuel more efficiently. One common feature of the e models is the gearshift indicator. As the name suggest it indicates whether the next gear would be a better choice in the given situation. Such information is vital in choosing a fuel-saving driving style.

The e models provide outstanding, low fuel consumption figures as well as CO2 emissions. The A3 1.9 TDI e for instance records a mere 119g/km. And because it’s from Audi expect for these vehicles to achieve extremely high fuel ranges in excess of 1,000 kilometers per tank of fuel.

Another vehicle to be presented at the 17th Auto Mobil International is the Q7 4.2 TDI which is currently one of the most powerful SUV on the world market. It is equipped with a state-of-the-art eight cylinder engine that produces an output of 240 kW or 326 bhp and 760 Nm of torque. It also features a common rail injection and piezo injectors. The unadulterated power produced by the Q7 is not the only thing that makes this particular SUV to standout but more of its outstanding efficiency. The 4.2 TDI gets by on an average of just 11.1 liters of diesel per 100 kilometers traveled.

About Audi
Audi AG is a German automobile manufacturer with its headquarters in Ongolstadt, Bavaria. It is one of the major subsidiaries of Volkswagen, Europe’s largest automaker since 1964. The Audi Company was founded in 1910 as the offspring of two companies namely the Auto Union and NSU.

The famous tagline of Audi in German is “Vorsprung durch Technik” which is quite difficult to translate in English. However there is a rigid translation of the tagline and it is stated as “Advancement through Technology”. A more accurate translation of the tagline is “Technologically a Step Ahead”. The American tagline of the Audi is “Never Follow” due probably to the amazing speed that Audi’s are known for.

Being Present – Improving Your Life With Mindfulness Practice

Whenever I start to talk about mindfulness practice with my clients, I tend get a lot of blank stares or resistance. Generally, I think people picture a Buddhist monk engaged in seated meditation for hours or weeks on end. Actually, mindfulness is a very simple practice that is easily integrated into our everyday lives. You can even do it while you’re washing dishes!

What is Mindfulness practice?

A great definition is provided by well-known researcher and founder of Mindfulness Based Stress Reduction, Jon Kabat-Zinn, mindfulness is paying attention on purpose in the moment without grasping onto judgment. That is, intentionally noticing present experience without labeling it as good or bad. Simple, yes. Easy, no.

It takes a lot of practice to pay attention to the moment. Our minds naturally wander. For instance, how often do you actually pay attention to the experience of washing the dishes or for that matter, playing with your children? Never? You wouldn’t be alone. We’re raised to multitask in our current day society. You wash dishes while going over your day, talking to your kids or partner, planning for tomorrow, etc. Imagine for a moment what it would be like to really experience washing the dishes. Feel the temperature of the water. Notice the smell and feel of the soap running over your hands. See the bubbles. Hear the sound of the running water or the clink of the dishes. What emotions arise? What thoughts come up?

Why bother with mindfulness practice?

The benefits are nearly endless. According to another well-known expert and author of numerous books including The Mindful Brain, Dan Siegel, M.D., research indicates that meditation or mindfulness practice has significant effects on the body, mind and even relationships. Dr. Herbert Benson, author of the Relaxation Response and president of the Mind/Body Institute at Harvard reports that scientific evidence shows that the relaxed state achieved through meditation can lower blood pressure, heart rate and respiration. It reduces anxiety, anger, hostility and depression. It alleviates insomnia, premenstrual syndrome, hot flashes and infertility. It has also been used successfully to treat individuals with chronic pain. It increases emotional balance and mental flexibility, which helps to overcome emotional pain, compulsions and addictions. It improves concentration and mental clarity. It enhances insight and empathy. It improves our intuitive ability and provides us with a heightened sense of connectedness to others and the world. Relationships improve when we are able to be more present with people and less caught up in fantasy, projection or negative emotions that get in the way of successful communication. Researchers have also found that meditators report increased life satisfaction and optimism. All that without a pill? Who wouldn’t want to try it?

How is Mindfulness Practice done?

Mindfulness is a state of mind rather than a specific activity. There are many paths to mindfulness. It is important to choose a method that works for you! In order for it to work it has to be enjoyable (or at least something you’re willing to practice). It has to fit into your schedule. It has to be something you can do. Don’t take an ashtanga vinyasa yoga class if you’re out of shape and have never taken a basic yoga class. Don’t sign up for a week long meditation retreat if you’ve never meditated five minutes. Start small.

Yoga, Tai chi, Chi Gong, and various forms of Meditation are wonderful options to begin to train your mind to pay attention. But, Mindfulness doesn’t have to be a formal practice. There are endless opportunities to practice mindfulness throughout your day. You can wash dishes, go for a walk, play with your kids, be with your partner, take a bath, eat a meal, etc. The point is to pay attention, notice when your mind wanders, and gently bring your attention back to the experience of the moment. It’s as simple as that.