Key Details The Presenter You Hired Should Know About Your Upcoming Event

Nowadays, even small, informal events or gatherings can benefit greatly and will turn out to be more successful if there is a presenter. A professional presenter can ensure the smooth flow of the event’s program or schedule of activities. A seasoned and talented emcee will also have the capability to turn a boring event into one that is more fun and interesting, one that all guests and participants will remember for all the right reasons.

The experiences and skills of a presenter will also help you greatly if you are still in the planning stages of a corporate event. Your hired presenter can share valuable inputs and advice on several key areas or elements, including time allocation for speakers and seating arrangements.

For your chosen emcee to be successful in his or her hosting duties, he or she needs to know some important details about your company and the event itself. As such, it is important that you share with him or her the key details below:

The schedule or timetable of the program.

The presenter should know exactly when things are supposed to start and stop. For example, the time when the first speaker is supposed to begin his or her presentation and when he or she will stop. One of the key duties of an emcee is to keep everything on schedule. Although the presenter may not be able to control the individual speakers, he or she will have to control all of the transitions and breaks. Your hired presenter will have to be very flexible in adjusting transitions and talking points to fill the appropriate amount of time.

Information about the speakers.

The presenter will introduce each of the speakers or guests at the event. As such, he or she should know who they are. Make sure the presenter knows all of the speakers’ names and how to pronounce them correctly. You should also provide him or her sufficient details about the background and qualifications or credentials of each speaker.

The content or topic each speaker will talk about.

Event presenters have the important job of handling the transition from one topic to another. To help the emcee share useful and relevant comments on the subject matter, make sure he or she knows some things about the content of each talk. You can ask the speakers for a summary or some notes about their presentation and give this to the presenter so that he or she can read it before the event. During the event itself, he or she will be more confident and will be able offer valuable comments or inputs.

The type of audience you will have for the event.

Lastly, it is important for the presenter to know the audience. For the presenter to effectively engage the audience, he or she needs to know who the people in the room are, what the age group is, what industry they come from, and what their roles or job titles and levels are.

Get more tips on hiring an event presenter here.

Sales Development Training – Three Keys to a Great Presentation

No sales development training program would be complete without talking about how to do a great presentation. You can do everything else correctly, but if you fail on the presentation, the chances of making the sale reduce dramatically. If you examine all of the best sales presentations, you will discover that they all have three keys in common. They use audience participation. They tell stories throughout the presentation. They also handle the objections within the presentation itself.

The first key to a great sales presentation is to use audience participation. People have short attention spans. No one wants to sit through a full presentation and just listen to a sales person talk. They want to feel like they are a part of the presentation. When creating your presentation, make sure you find ways to incorporate the audience into the presentation.

One way you can have audience participation is to survey the audience. First, identify some of the most common situations that people who do not have your product or service experience. Then, ask the audience if they have ever found themselves in one of these situations. Doing this provides two benefits. It allows the audience to participate, which increases the effectiveness of your sales presentation. It also shows the prospect the need for your product or service.

The second key to a great sales presentation is to tell stories throughout the presentation. There is a saying “‘facts tell but stories sell.”‘ This is very true in sales. You can explain the features and benefits in your presentation. However, you will do a more effective job if you share stories that explain how the features and benefits relate to the client. Telling a story allows your audience to picture themselves in the story and identify the benefits that are important to them. In addition, people easily forget facts and figures, but they remember stories.

For example, if you sell truck leasing, instead of just explaining the differences between you and your competitors, tell a story. You can say “‘I have a customer with needs very similar to yours and they were able to use our truck maintenance service when they had a problem in Omaha. We were able to make a service call and get them back on the road quickly and they met their deliveries on time.”‘ Incorporating simple stories in your sales presentation is a great way to convey ideas and concepts.

The third key is to handle objections within the presentation. Many sales professionals encounter a number of objections at the end of the presentation. Often, this is because those objections were not handled at the beginning of the presentation. If the objections were covered as a part of the sales presentation, they would not come up because the presentation itself would handle them.

If you know you constantly get an objection to price because your product cost more than similar products, you should handle that objection as part of your presentation. You can have a point in your presentation where you illustrate what similar products cost and what your products cost. This way the prospect can appreciate the difference in price and you can create value. Because you brought up a common objective, you appear more reasonable and authentic to your buyer.

Your presentation is one of the keys to selling business. If you follow the principles here you will have success in keeping your audience engaged in your presentation. You will also be able to transition smoothly into the next step of the sales process which is to gain agreement.

Are You Nuts? Negotiating Your Own Short Sales

I personally don’t think most real estate investors should bother trying to negotiate Short Sales themselves. Frankly, it’s just too time-consuming for most people and the stress of being put on hold and arguing with the banks’ loss-mitigation people is just too distracting to your overall business. You’re probably much better off finding a service provider who can negotiate on your behalf for a fee.

But if you ARE convinced you want to negotiate your own Short Sales, you definitely want to pay attention to the story I’m about to tell you: “ARE YOU NUTS?!”

That’s what I heard a professional Short Sale negotiators scream into the phone recently. Yep, that’s a direct quote. I don’t advise doing this often and certainly only if you are a skilled negotiator with experience – but sometimes it does actually pay to “flip out and lose it” on the phone. But hold on before you go throw a gasket. When you do this, it should be a conscious and purposeful negotiating decision – NOT because you are just upset and need to blow off steam.

Skilled negotiators manipulate their own STYLE and STRATEGY. You can be strategically adversarial and stylistically cooperatives OR sometimes your style needs to shift to something… shall we say, more combative. However, those shifts into yelling and screaming are the stylistic and purposeful CHOICES of a skilled negotiator. When I heard this negotiator yelling “are you nuts!!” at a lender, I knew he was allowing himself to “get upset,” but I also knew that he wasn’t really upset.

He was making the choice in his negotiation plan that “getting upset” was necessary in order to accomplish a certain outcome. It’s all part of what it is to be a skilled and experience negotiator – they keep their cool, even when it appears that they’ve lost it!