tordelaba.info

How many conferences and events have you been to where you have been preached at by someone in a pinstripe suit, drowning you with countless volumes of PowerPoint slides? Most people that stand up at a conference are brilliant at what they do – they are truly experts in their field and have more knowledge than they could be possibly share with you the audience in half a lifetime, let alone their current allocated time slot. Many (not all) of these speakers haven’t got a clue about engaging and connecting with you and as a result they are totally forgettable. When asked afterwards who you remember, the chances are the most you’ll remember will be the fact that they all wore pinstripes.

When I started speaking publicly I was what I call a competent corporate presenter – meaning I had a strong voice, spoke with authority and got my message across in an effective and professional’ manner. I use the word ‘professional’ here in an ironic way, as I believed that I was presenting professionally because I looked and sounded the part – I wore the corporate mask of professionalism. I had a serious tone to my voice, had plenty of facts to pass on and had a grown up expression on my face.

Therein lies the issue – the Corporate Mask – this is where professional people stand on stage and present as they have been conditioned to do so, having seen colleagues and peers get ‘through it’ by using “Pinstripes @ PowerPoint”.

By contrast the memorable presenters and speakers are having fun, they are enjoying themselves and are carrying the audience with them. Hiding behind vast reams of data, facts and statistics does not connect with the audience – however telling stories that relate to the important messages, reinforce the message and potentially inject some levity into the room will make most speeches and speakers memorable.

You can use Google to get some top tips for using PowerPoint – my strong advice is to avoid using PowerPoint at all. If there are any acts and figures then use a hand out afterwards to remind everyone of the key points mentioned. Nearly all presenters and speakers that use PowerPoint are guided by the slides, thereby making their speeches stilted and lacking in flow – without it they become more natural and expert in their delivery.

Also, why is it that when someone delivers wearing the “corporate mask” you rarely see them smile? Is it because smiling doesn’t look professional and serious? Yet without a smile on stage the presenters look grumpy and angry, as though they do not want to be there. Try using some simple anchoring techniques and positive associations in the mind to make you smile more. There are many tricks you can play on yourself whilst presenting that are not visible to the audience but will make you feel relaxed and smile – I’ll let your imagination go wild now as these triggers need to be personal and have a positive effect on you.

Pinstripes & PowerPoint with a grumpy looking face will turn off the audience before you have even opened your mouth. Start with a smile, warm up before you go out, have loads of energy and speak from the heart not from the head, this will make you truly memorable for all the right reasons.

“I never prepare for presentations, I just wing it.” I often hear this said about presentations and I’m not entirely sure I believe this statement. At least, not about successful presentations.

As for those who are clearly flailing, then perhaps all preparation has been forgotten in favour of nerves. But only the supremely confident will make the statement above, and even then there must have been some elements of preparation, if only being sure that prior experience combined with good industry and audience knowledge are enough.

How do you prepare?

Do you panic?

Do you rehash your last presentation? What if it didn’t work the last time? Is it simply a case of fingers crossed and hope for the best?

Do you write some PowerPoint slides around your subject and then plan out what you’ll say afterwards?

These methods are a bit like playing Pin the Tail on the Donkey. You might hit the spot, but you might not. Your audience will certainly let you know that you haven’t if you fail to prepare properly. It’s also unfair to lead them on a mystery tour if you’re rambling through PowerPoint slides with no clear path.

The key to preparation is to know beforehand what you want to achieve from your presentation.

What do you want your final outcome to be? More signups to courses? Knowledge transfer? Whatever this goal is, write it in big letters, stick it on a wall where you can easily see it and ensure every aspect of your presentation can be justified by that goal. Just as all projects need a business case, so do your presentations.

You also need to be able to gauge your success criteria for your presentation and this also requires preparation. Do you want quantifiable or qualified results? How will you measure your success? Can you relate it all to your desired results easily?

If you prepare carefully for a presentation and think carefully about the results you want to achieve with the audience you have then your presentation should be successful and fun. If you simply wing it; then prepare for your credibility to fly out of the window…