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Regardless of the occasion, men usually find it hard to know what to buy the women in their lives during Christmas, Valentine’s Day, anniversaries and birthdays; men always struggle on the idea of gift-giving, especially for their significant others. But on the contrary, women are typically easy to please and easy to buy for. Here are a few of the best presents and gift ideas for women that can never go wrong.

Cashmere is Always Nice

Giving anything cashmere is like walking on safe ground. Although it can be a little expensive to buy her a cashmere sweater, there are smaller articles from cashmere that are less expensive but are just as luxurious. Small things such as a cashmere scarf, gloves, shawl, a wrap, socks or slippers will be very much appreciated. But be careful that you get 100 percent cashmere and not a fake, wool blend.

Bath and Body Stuff

Majority of women adore both and body products that make them feel or smell good. If you have no idea about such products, the best presents almost always sound or like something you would like to put in your mouth – gingerbread, candy, vanilla, and chocolate. All you need to do is to read the labels.

A Watch

Giving a woman a watch is always a good gesture. Even if she already has one, keep in mind that all women need more than one, in almost anything. If the watch that she is currently using is a bit sporty or is really intended for a day to day, rugged use, you can buy her a dressy watch to wear for special occasions and for formal dates. If she already has a fancy watch, go for something more “fun”.

Cosmetics and Fragrance

One of the best presents that you can give a woman is something that will make her feel and look beautiful. There are a lot of cosmetic and fragrance gift sets available and women love getting these. Even if they do not wear that much make up, there is always that one product that they fancy – a moisturizer or a bottle of perfume, perhaps.

Jewelry or Pearl

Another member of the best presents that you can give a woman is a set of elegant pearls. Pearls, such as earrings, necklaces or bracelets are a timeless gift that would make any woman happy to receive. But be careful in giving away jewelry and pearls, they should be of good quality. Pearls should be cultured, and not just a cheap imitation and preferably a graded AA quality, at the least. Any piece of jewelry or pearls is a classic gift that all women can wear in a formal function.

How many conferences and events have you been to where you have been preached at by someone in a pinstripe suit, drowning you with countless volumes of PowerPoint slides? Most people that stand up at a conference are brilliant at what they do – they are truly experts in their field and have more knowledge than they could be possibly share with you the audience in half a lifetime, let alone their current allocated time slot. Many (not all) of these speakers haven’t got a clue about engaging and connecting with you and as a result they are totally forgettable. When asked afterwards who you remember, the chances are the most you’ll remember will be the fact that they all wore pinstripes.

When I started speaking publicly I was what I call a competent corporate presenter – meaning I had a strong voice, spoke with authority and got my message across in an effective and professional’ manner. I use the word ‘professional’ here in an ironic way, as I believed that I was presenting professionally because I looked and sounded the part – I wore the corporate mask of professionalism. I had a serious tone to my voice, had plenty of facts to pass on and had a grown up expression on my face.

Therein lies the issue – the Corporate Mask – this is where professional people stand on stage and present as they have been conditioned to do so, having seen colleagues and peers get ‘through it’ by using “Pinstripes @ PowerPoint”.

By contrast the memorable presenters and speakers are having fun, they are enjoying themselves and are carrying the audience with them. Hiding behind vast reams of data, facts and statistics does not connect with the audience – however telling stories that relate to the important messages, reinforce the message and potentially inject some levity into the room will make most speeches and speakers memorable.

You can use Google to get some top tips for using PowerPoint – my strong advice is to avoid using PowerPoint at all. If there are any acts and figures then use a hand out afterwards to remind everyone of the key points mentioned. Nearly all presenters and speakers that use PowerPoint are guided by the slides, thereby making their speeches stilted and lacking in flow – without it they become more natural and expert in their delivery.

Also, why is it that when someone delivers wearing the “corporate mask” you rarely see them smile? Is it because smiling doesn’t look professional and serious? Yet without a smile on stage the presenters look grumpy and angry, as though they do not want to be there. Try using some simple anchoring techniques and positive associations in the mind to make you smile more. There are many tricks you can play on yourself whilst presenting that are not visible to the audience but will make you feel relaxed and smile – I’ll let your imagination go wild now as these triggers need to be personal and have a positive effect on you.

Pinstripes & PowerPoint with a grumpy looking face will turn off the audience before you have even opened your mouth. Start with a smile, warm up before you go out, have loads of energy and speak from the heart not from the head, this will make you truly memorable for all the right reasons.

No sales development training program would be complete without talking about how to do a great presentation. You can do everything else correctly, but if you fail on the presentation, the chances of making the sale reduce dramatically. If you examine all of the best sales presentations, you will discover that they all have three keys in common. They use audience participation. They tell stories throughout the presentation. They also handle the objections within the presentation itself.

The first key to a great sales presentation is to use audience participation. People have short attention spans. No one wants to sit through a full presentation and just listen to a sales person talk. They want to feel like they are a part of the presentation. When creating your presentation, make sure you find ways to incorporate the audience into the presentation.

One way you can have audience participation is to survey the audience. First, identify some of the most common situations that people who do not have your product or service experience. Then, ask the audience if they have ever found themselves in one of these situations. Doing this provides two benefits. It allows the audience to participate, which increases the effectiveness of your sales presentation. It also shows the prospect the need for your product or service.

The second key to a great sales presentation is to tell stories throughout the presentation. There is a saying “‘facts tell but stories sell.”‘ This is very true in sales. You can explain the features and benefits in your presentation. However, you will do a more effective job if you share stories that explain how the features and benefits relate to the client. Telling a story allows your audience to picture themselves in the story and identify the benefits that are important to them. In addition, people easily forget facts and figures, but they remember stories.

For example, if you sell truck leasing, instead of just explaining the differences between you and your competitors, tell a story. You can say “‘I have a customer with needs very similar to yours and they were able to use our truck maintenance service when they had a problem in Omaha. We were able to make a service call and get them back on the road quickly and they met their deliveries on time.”‘ Incorporating simple stories in your sales presentation is a great way to convey ideas and concepts.

The third key is to handle objections within the presentation. Many sales professionals encounter a number of objections at the end of the presentation. Often, this is because those objections were not handled at the beginning of the presentation. If the objections were covered as a part of the sales presentation, they would not come up because the presentation itself would handle them.

If you know you constantly get an objection to price because your product cost more than similar products, you should handle that objection as part of your presentation. You can have a point in your presentation where you illustrate what similar products cost and what your products cost. This way the prospect can appreciate the difference in price and you can create value. Because you brought up a common objective, you appear more reasonable and authentic to your buyer.

Your presentation is one of the keys to selling business. If you follow the principles here you will have success in keeping your audience engaged in your presentation. You will also be able to transition smoothly into the next step of the sales process which is to gain agreement.